Born from a long-nurtured vision, this initiative invites the world to experience Istria as more than a destination — as a vibrant hub for business tourism, remote work, and lifestyle experiences.

At its heart lies a deep belief in the magic and beauty of this region, and in its unique power to connect people, ideas, and possibilities.

Combining expertise in tourism, event management, and human resources with strong local partnerships, the path is set to transform this vision into reality — side by side with those ready to be part of the Istrience story.